Search Engine Optimization- Helping You Grow Your Business

With the stiff competition online, it has become difficult for the web owners to make their websites
more visible on the search engines than their respective competitors. To deal with this scenario, online
marketing has to be implemented. Search engine optimization is the best way to get the natural traffic
on the website through all references. It has become essential for the websites because if they are not
accessible by the visitors, the business owners will not get the prospects. It is imperative to understand


what search engine optimization is all about. Mainly, it can be categorized into two types:

On- Page optimization

In this type of SEO technique, the source code of the web page is altered and relevant keywords are
placed within the Meta tags and Title tags. Besides that, the relevant keywords are included in the
content of the web pages. This type of SEO always begins with the keyword research. An SEO specialist
researches the keywords, which can bring more traffic on the website from the search engines. Below
mentioned are some of the key facts about on-page optimization:

The checklist

1. Proper keyword research
2. Meta tag description
3. H1 tags
4. ALT tags
5. URL structure
6. Quality content
7. XML and user friendly Sitemaps
8. Internal Link building

Mistakes to avoid in on-page optimization

1. Too many images on the web pages
2. Duplicate content
3. URL variants

Off-page optimization

In this type of SEO technique, the website and its pages are promoted on the internet through various
marketing techniques. The web pages are distributed on various other sites having good rankings on the
major search engines such as Google, Yahoo and Bing. Some of the off-page techniques are mentioned
as below:

  1. Article marketing, writing and submission to article directories
  2. Link Building
  3. Blog commenting
  4. Forum postings
  5. Directory submission

In this type of technique, the web links are posted along with the articles, blogs and other content so
that the users can read the information and log onto the website. This way, the traffic can be increased
which would in turn increase the sales of the products and services.

If you are planning to implement SEO techniques on your website, you must be aware of the fact that
the results of SEO may be seen within 6-8 months. You have to be a little more patient to notice a major
difference in your profits.

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  • By admin
  • February 8, 2013
  • Categories: Design
  • Comments: 1

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Comments

Web Designer India, January 19th, 2013 - Reply

yes I m agree that SEO helpful for boosting our business.........

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